Chapter
The Importance of True Fans in Marketing
38:12 - 43:06 (04:54)
The speaker recommends reading Kevin Kelly's free essay "1000 True Fans" as a core principle to keep in mind when building a fanbase for your brand or product. He emphasizes the value of a small group of super fans who can effectively spread word of mouth about your offering.
Clips
In this podcast, the concept of viral marketing is deconstructed and Andrew Chen shares his insights on the topic.
38:12 - 40:19 (02:07)
Viral Marketing
Summary
In this podcast, the concept of viral marketing is deconstructed and Andrew Chen shares his insights on the topic. The host also shares her personal experience with a successful Facebook Live video.
ChapterThe Importance of True Fans in Marketing
Episode#197: Drunk Dialing -- Ladies Night Edition!
PodcastThe Tim Ferriss Show
In this podcast, the speaker recommends reading the essay '1000 True Fans' by Kevin Kelly as a core principle for word of mouth marketing.
40:19 - 43:06 (02:47)
Word of Mouth Marketing
Summary
In this podcast, the speaker recommends reading the essay '1000 True Fans' by Kevin Kelly as a core principle for word of mouth marketing. The essay suggests that having a core group of super fans who recommend your work to others is essential to success.