Chapter
The Importance of Trust in the Pharma Industry
10:06 - 15:10 (05:04)
In this podcast episode, the issue of trust in the pharma industry is discussed, particularly for mail order pharmacies who have a lower error rate than traditional pharma but are unable to advertise due to regulations. The role of social proof, such as doctor recommendations and online support groups, is also highlighted as important factors in establishing trust with consumers.
Clips
The trust factor and support groups are important, especially when it comes to diseases like diabetes.
10:06 - 12:34 (02:28)
Summary
The trust factor and support groups are important, especially when it comes to diseases like diabetes. People's conversations on social media also show that insulin is a significant concern, but sometimes organizations that advertise integrity are accused of hypocrisy.
ChapterThe Importance of Trust in the Pharma Industry
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A pharma company revealed in a Q&A that their error rate in mail order pharmacy is significantly lower than the traditional one, although they are not allowed to advertise it due to regulations.
12:34 - 15:10 (02:36)
Summary
A pharma company revealed in a Q&A that their error rate in mail order pharmacy is significantly lower than the traditional one, although they are not allowed to advertise it due to regulations. Social proof also plays a crucial role in medicine, as under uncertainty, people tend to follow the lead of similar others.