Chapter
The Incentives of Traditional Marketing vs. Non-Traditional Channels
42:44 - 49:18 (06:34)
Pursuing non-traditional channels can create better incentives for building a product development organization that can compete purely based on its merits, whereas traditional marketing and sales tend to prioritize talking up the product or pre-announcing things before they're ready. This strategy can help gain initial traction in the early days.
Clips
Non-traditional marketing channels offer better incentives because it creates a competition that improves product development organizations to succeed.
42:44 - 49:18 (06:34)
Marketing
Summary
Non-traditional marketing channels offer better incentives because it creates a competition that improves product development organizations to succeed. This strategy is useful in the early days of start-ups to gain initial traction.