Chapter
The Influence of Drug Companies on Doctors' Prescribing Habits
01:55 - 09:50 (07:55)
Drug companies used prescriber profiles to influence the prescribing habits of individual physicians, particularly those in time-constrained managed care environments with complicated chronic pain patients, resulting in the over-prescription of addictive drugs.
Clips
Drug companies rely on prescriber profiles on individual physicians to influence their prescribing habits.
01:55 - 05:12 (03:17)
Summary
Drug companies rely on prescriber profiles on individual physicians to influence their prescribing habits. Purdue Pharmaceutical's marketing plan involved the use of sophisticated data to influence physicians' prescribing through national pain management and speaker training conferences at luxury resorts.
ChapterThe Influence of Drug Companies on Doctors' Prescribing Habits
EpisodePart Two: The Sackler Family: America's Deadliest Drug Dealers
PodcastBehind the Bastards
Purdue Pharma's marketing strategy involved giving doctors free limited time prescription coupons for their patients who were first time users.
05:12 - 07:40 (02:28)
Summary
Purdue Pharma's marketing strategy involved giving doctors free limited time prescription coupons for their patients who were first time users. This strategy contributed to the opioid crisis, leading to addiction and death from OxyContin use.
ChapterThe Influence of Drug Companies on Doctors' Prescribing Habits
EpisodePart Two: The Sackler Family: America's Deadliest Drug Dealers
PodcastBehind the Bastards
Primary care physicians have limited time for evaluating and following up on patients with complicated chronic pain in a managed care environment, leading to over-prescription and addiction.
07:40 - 09:50 (02:09)
Summary
Primary care physicians have limited time for evaluating and following up on patients with complicated chronic pain in a managed care environment, leading to over-prescription and addiction.