Chapter
The Keats Heuristic
29:08 - 35:57 (06:49)
Research finds that phrases that rhyme are seen as more believable and easier to remember than non-rhyming phrases, leading to the creation of the Keats heuristic.
Clips
Discussing the benefits of the generation effect in memory recall and how it can be utilized to enhance creativity and inspire new ideas for advertising.
29:08 - 31:08 (02:00)
Creativity
Summary
Discussing the benefits of the generation effect in memory recall and how it can be utilized to enhance creativity and inspire new ideas for advertising.
ChapterThe Keats Heuristic
Episode#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
PodcastModern Wisdom
Studies show that people find phrases that rhyme more believable and are more likely to remember them than non-rhyming ones.
31:08 - 33:58 (02:50)
Keats Heuristic
Summary
Studies show that people find phrases that rhyme more believable and are more likely to remember them than non-rhyming ones. This phenomenon is known as the Keats heuristic.
ChapterThe Keats Heuristic
Episode#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
PodcastModern Wisdom
Research shows that rhyming phrases in advertising are both memorable and believable.
33:58 - 35:57 (01:59)
Advertising
Summary
Research shows that rhyming phrases in advertising are both memorable and believable. However, the use of such phrases has decreased over time, possibly due to the pitfall of advertising to peers rather than customers.