Chapter
The Launch of Apple 2
44:53 - 48:46 (03:53)
Steve Jobs recognized the significance of creating hype during the unveiling of a new product, so he personally reviewed the Apple 2 and its presentation the night before the launch event, whilst also focusing on the tactile experience when unboxing.
Clips
Steve Jobs understood the significance of creating a buzz during a product launch, and ensured the Apple 2 was polished to perfection for its unveiling.
44:53 - 48:46 (03:53)
Product Launches
Summary
Steve Jobs understood the significance of creating a buzz during a product launch, and ensured the Apple 2 was polished to perfection for its unveiling. He believed that the first tactile experience of opening a new product's box set the tone for how it is perceived.