The regulatory focus should be on the long-term interest of consumers, which gives control to elected officials who may not have a business background nor make decisions based on what is right or wrong for consumers over time. Google has an economic value in the trillions of dollars based on the personal data they collect, and they have a white label search capability that they provide to online travel agencies like Expedia and Kayak.
Online travel agencies make money by acting as intermediaries between Google's ad costs and what they can earn from the consumer visiting their site.
The shift towards prioritizing long-term consumer interests over short-term ones will give regulatory power to individuals who may not have the appropriate background or business knowledge to make such decisions. Additionally, the economic value of tech companies is in the trillions of dollars when considering the value of personally identifiable information and cookies, with a small portion shared with the creator community on platforms such as YouTube.