Chapter
The Magic of Category Creation in Startups
1:42:37 - 1:50:41 (08:04)
The shift in available resources and the rise of open source software and cloud computing changed the landscape of entrepreneurship, making it possible for startups to thrive without needing large amounts of venture capital. The ability to create and dominate a category was a crucial skill set, and the combination of building a product and telling a compelling story was the key to success.
Clips
Ann Miura-Ko, the co-founder of Floodgate, talks about the dramatic change that was happening in entrepreneurship, and how Mike Krieger, an early client of hers, encouraged her to embrace creativity and category creation.
1:42:37 - 1:50:41 (08:04)
Entrepreneurship
Summary
Ann Miura-Ko, the co-founder of Floodgate, talks about the dramatic change that was happening in entrepreneurship, and how Mike Krieger, an early client of hers, encouraged her to embrace creativity and category creation.