Chapter
The Marketing Genius of Liquid Death
12:40 - 16:37 (03:57)
The Liquid Death brand markets their canned water as a cool thirst quencher with the power to slay your thirst like a monster, appealing especially to the straight edge crowd. They also cleverly advertise their product to be ideal for touring bands who won't drink other types of water in hot weather, thus boosting the brand's edgy image.
Clips
Liquid Death, a punk-themed canned water brand, challenges the traditional marketing techniques used for water and other beverages.
12:40 - 16:37 (03:57)
Water
Summary
Liquid Death, a punk-themed canned water brand, challenges the traditional marketing techniques used for water and other beverages. With its cool branding and unique approach, the brand is gaining popularity among the straight edge crowd and those looking for a healthier alternative to sugary drinks.