Chapter
The Marketing of Grilled Cheese
16:01 - 18:34 (02:32)
The podcast discusses the million dollar marketing campaign behind grilled cheese and the most expensive grilled cheese sandwich ever sold for $28,000 in 2004.
Clips
A marketing campaign for grilled cheese, which cost one point four billion dollars, involved holding an online contest on MySpace for people to create videos, which helped to elevate grilled cheese to a popular menu item in comfort food restaurants.
16:01 - 17:40 (01:38)
Marketing
Summary
A marketing campaign for grilled cheese, which cost one point four billion dollars, involved holding an online contest on MySpace for people to create videos, which helped to elevate grilled cheese to a popular menu item in comfort food restaurants.
ChapterThe Marketing of Grilled Cheese
EpisodeShort Stuff: Salute the Grilled Cheese
PodcastStuff You Should Know
Chuck and Josh talk about a grilled cheese sandwich that was bought for $28,000 because of its similarity to the face of the Virgin Mary.
17:40 - 18:34 (00:53)
Grilled Cheese Sandwich
Summary
Chuck and Josh talk about a grilled cheese sandwich that was bought for $28,000 because of its similarity to the face of the Virgin Mary. They mention it in their book "Stuff You Should Know: An Incomplete Compendium" in the chapter on backmasking.