Chapter
The Marketing Scheme Behind Trump University
50:55 - 55:00 (04:04)
The marketing guidelines of Trump University encouraged the use of elitist language and the belief that not everyone who applies to it is accepted. The credit increases offered to potential students were important as they were the only way for individuals to afford the expensive course packages.
Clips
The transcript reveals that the marketing guidelines for Trump University encouraged the use of language such as elitist, Ivy League, and encouraged students to extend their credit to finance the program- costing them $20,000- $35,000.
50:55 - 53:23 (02:27)
Summary
The transcript reveals that the marketing guidelines for Trump University encouraged the use of language such as elitist, Ivy League, and encouraged students to extend their credit to finance the program- costing them $20,000- $35,000.
ChapterThe Marketing Scheme Behind Trump University
EpisodePart One: The Complete, Insane Story of Trump University
PodcastBehind the Bastards
The transcript delves into the details of the Trump University playbook, including how to sell workshops to students and what employees should wear for them in order to make the company look good.
53:23 - 55:00 (01:36)
Summary
The transcript delves into the details of the Trump University playbook, including how to sell workshops to students and what employees should wear for them in order to make the company look good. The transcript also discusses how Roger Stone was noted specifically for approving racist ads against the Mohawk tribe to try to get their casinos banned.