Chapter
The Mistake Made by Social Chain's CEO
16:48 - 20:16 (03:28)
Social Chain's CEO misplaced his focus on his agency which was responsible for a smaller slice of the company's revenue, leading to underestimation of the e-commerce section of the company.
Clips
The revenue of Social Chain mainly comes from the e-commerce side rather than the agency side, and at the time of acquisition by the larger group, they were making around 9 million a year in revenue.
16:48 - 20:16 (03:28)
Social Chain
Summary
The revenue of Social Chain mainly comes from the e-commerce side rather than the agency side, and at the time of acquisition by the larger group, they were making around 9 million a year in revenue. The CEO made a mistake by overvaluing his agency, Social Chain, which resulted in a smaller slice of revenue.