Chapter
The Origin Story of Adidas
05:26 - 10:09 (04:42)
Learn how a post-World War I Germany with limited access to resources and materials, gave rise to Adidas. The founder's passion for his own athletic pursuit paved the way for one of the most renowned sports brands globally.
Clips
The story of Adidas begins in post-World War I Germany, where founder Adi Dassler saw an opportunity to improve upon the shoes and materials available for athletes despite the harsh conditions of poverty and limited resources.
06:14 - 10:09 (03:55)
Adidas
Summary
The story of Adidas begins in post-World War I Germany, where founder Adi Dassler saw an opportunity to improve upon the shoes and materials available for athletes despite the harsh conditions of poverty and limited resources. He considered himself an athlete, which motivated his mission to create better products for athletes.