Chapter

The Origin Story of Instagram and the Importance of Keeping it Simple
listen on Spotify
09:35 - 19:11 (09:36)

In creating Instagram, the founders made a list of existing problems and decided to focus on solving the lack of a solution for posting great photos to lots of friends all at once, which led to the creation of the first version of Instagram. The importance of keeping it simple and avoiding feature creep is also discussed.

Clips
The co-founder of Instagram discusses the early days of the company and how they initially overcomplicated solutions to simple problems.
09:35 - 12:18 (02:43)
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Start-ups
Summary

The co-founder of Instagram discusses the early days of the company and how they initially overcomplicated solutions to simple problems. The focus was on complexity rather than the effectiveness of simpler solutions.

Chapter
The Origin Story of Instagram and the Importance of Keeping it Simple
Episode
#369: Kevin Systrom — Tactics, Books, and the Path to a Billion Users
Podcast
The Tim Ferriss Show
The author talks about the origin story of Instagram.
12:18 - 13:41 (01:23)
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Business
Instagram's creation was a result of simplifying and removing features from Bourbon, a check-in app.
13:41 - 15:22 (01:40)
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Instagram
Summary

Instagram's creation was a result of simplifying and removing features from Bourbon, a check-in app. It added the feature of adding a photo to the check-in, and the founders were able to raise money for it.

Chapter
The Origin Story of Instagram and the Importance of Keeping it Simple
Episode
#369: Kevin Systrom — Tactics, Books, and the Path to a Billion Users
Podcast
The Tim Ferriss Show
Kevin Systrom, co-founder of Instagram, discusses how they decided on the photo feature and filters for the app by making a list of what didn't exist and what had opportunity to fill, and details a walk with his wife that led to the creation of filters.
15:22 - 19:11 (03:49)
listen on Spotify
Instagram
Summary

Kevin Systrom, co-founder of Instagram, discusses how they decided on the photo feature and filters for the app by making a list of what didn't exist and what had opportunity to fill, and details a walk with his wife that led to the creation of filters.

Chapter
The Origin Story of Instagram and the Importance of Keeping it Simple
Episode
#369: Kevin Systrom — Tactics, Books, and the Path to a Billion Users
Podcast
The Tim Ferriss Show