Chapter
The Origins of Energy Drinks
06:17 - 11:26 (05:09)
The discussion explores the beginning of energy drinks, specifically Jolt Cola, and the shift towards fewer calories and less caffeine.
Clips
The use of uppers, initially served as pills, later turned into a liquid, was widespread among individuals seeking to enhance their productivity, and was historically consumed by "fine, upstanding citizens" the world over.
06:17 - 09:29 (03:12)
Uppers
Summary
The use of uppers, initially served as pills, later turned into a liquid, was widespread among individuals seeking to enhance their productivity, and was historically consumed by "fine, upstanding citizens" the world over.
ChapterThe Origins of Energy Drinks
EpisodeWhat's the deal with energy drinks?
PodcastStuff You Should Know
The first energy drink, Jolt, had 72mg of caffeine, which is only a little bit more than an average soda, and was not designed to enhance productivity or performance.
09:29 - 11:26 (01:56)
Energy Drinks
Summary
The first energy drink, Jolt, had 72mg of caffeine, which is only a little bit more than an average soda, and was not designed to enhance productivity or performance. The energy drink we recognize today was first created in 1984 by a German toothpaste marketer named Matichitz who discovered a tonic syrup called Krating Daeng in Thailand.