Chapter
The Other Side of the Digital Campaign Story
44:34 - 49:31 (04:56)
The article discusses the power and influence of people investing in a political candidate's campaign with their money, buying merchandise, and being part of the on-the-ground movement. It also raises concerns about the possible influence of direct marketing techniques and core strategic errors on the digital strategy of political campaigns.
Clips
The lack of information on the digital strategy of Hillary Clinton's campaign raises questions about possible errors made by anonymous sources or advisors leading to its defeat.
44:34 - 47:11 (02:36)
Summary
The lack of information on the digital strategy of Hillary Clinton's campaign raises questions about possible errors made by anonymous sources or advisors leading to its defeat.
ChapterThe Other Side of the Digital Campaign Story
Episode#089 - Professor David Carroll - Netflix's The Great Hack: Behind The Screens
PodcastModern Wisdom
The Democrats lost the 2016 presidential race using technology that was not ready for prime time, whereas direct marketing techniques carried the day for Republican campaign manager Brad Parscale.
47:11 - 48:06 (00:54)
Summary
The Democrats lost the 2016 presidential race using technology that was not ready for prime time, whereas direct marketing techniques carried the day for Republican campaign manager Brad Parscale. His core competency is old-fashioned direct marketing techniques on steroids, which he used to sell merchandise, gain donations, and draw people to rallies.
ChapterThe Other Side of the Digital Campaign Story
Episode#089 - Professor David Carroll - Netflix's The Great Hack: Behind The Screens
PodcastModern Wisdom
The power of people investing in a candidate, buying merchandise and branding themselves with the campaign and going to rallies played a part in the 2016 election.
48:06 - 49:31 (01:25)
Summary
The power of people investing in a candidate, buying merchandise and branding themselves with the campaign and going to rallies played a part in the 2016 election. The Great Hack adds another layer to the questions on how this happened, alongside the Mueller report and the Cambridge Analytica scandal.