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Chapter

The Popularity of Pickleball
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03:35 - 11:32 (07:57)

The speaker discusses the rise of pickleball and how it is being portrayed almost like propaganda in the mainstream media. He also mentions the low barrier to entry and receiving DMs promoting pickleball-related content.

Clips
Some alternative sports like pickleball, volleyball, cycling, and cricket are gaining mainstream attention as they attract big-name investors and athletes who are buying up teams.
03:35 - 07:09 (03:34)
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Alternative Sports
Summary

Some alternative sports like pickleball, volleyball, cycling, and cricket are gaining mainstream attention as they attract big-name investors and athletes who are buying up teams. The barrier to entry for such sports is low, and they are becoming increasingly popular in recent times.

Chapter
The Popularity of Pickleball
Episode
#292: Thomas Shields – Building Pickleball's Biggest Media Company
Podcast
The Danny Miranda Podcast
The guest discusses how to build market share quickly by starting with newsletters and then expanding to other platforms such as podcasts, blogs, social media, and e-commerce.
07:09 - 09:46 (02:36)
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Marketing Strategy
Summary

The guest discusses how to build market share quickly by starting with newsletters and then expanding to other platforms such as podcasts, blogs, social media, and e-commerce. He highlights the growing popularity of F1 racing, UFC, and PLL lacrosse as potential niches to target.

Chapter
The Popularity of Pickleball
Episode
#292: Thomas Shields – Building Pickleball's Biggest Media Company
Podcast
The Danny Miranda Podcast
This episode talks about the journey from being disliked to developing a podcasting partnership.
09:46 - 11:32 (01:46)
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Podcasting
Summary

This episode talks about the journey from being disliked to developing a podcasting partnership. It explains how a person went from receiving backlash for their approach to developing a strong working relationship.

Chapter
The Popularity of Pickleball
Episode
#292: Thomas Shields – Building Pickleball's Biggest Media Company
Podcast
The Danny Miranda Podcast