Some alternative sports like pickleball, volleyball, cycling, and cricket are gaining mainstream attention as they attract big-name investors and athletes who are buying up teams. The barrier to entry for such sports is low, and they are becoming increasingly popular in recent times.
The guest discusses how to build market share quickly by starting with newsletters and then expanding to other platforms such as podcasts, blogs, social media, and e-commerce. He highlights the growing popularity of F1 racing, UFC, and PLL lacrosse as potential niches to target.
This episode talks about the journey from being disliked to developing a podcasting partnership. It explains how a person went from receiving backlash for their approach to developing a strong working relationship.