Chapter
The Potential of Local Advertising
14:46 - 19:17 (04:30)
The speaker talks about a conversation with friends about the potential for local advertising and the effectiveness of local foot traffic over large scale ad platforms like Facebook and Google.
Clips
Yelp has discovered a unique way to advertise by owning the ad inventory of the screens on gas station pumps in three cities.
14:46 - 18:03 (03:17)
Yelp advertising
Summary
Yelp has discovered a unique way to advertise by owning the ad inventory of the screens on gas station pumps in three cities. They have found a niche market in local foot traffic that cannot be achieved with larger advertising platforms like Facebook or Google.
ChapterThe Potential of Local Advertising
EpisodeBillion Dollar Ad Arbitrage: Opportunities Hidden in Plain Sight
PodcastMy First Million
The hosts discuss the aggressive sales tactics of Yelp salespeople, who will post negative reviews and then sell premium plans to remove them, likening the company to the mafia.
18:03 - 19:17 (01:13)
Yelp
Summary
The hosts discuss the aggressive sales tactics of Yelp salespeople, who will post negative reviews and then sell premium plans to remove them, likening the company to the mafia.