Chapter
The Potential of Tea in Starbucks
07:27 - 10:47 (03:20)
The founder of David's Tea shares his thoughts on how tea can be a great addition to coffee-focused chains like Starbucks, especially by incorporating unique and high-quality ingredients to create amazing blends.
Clips
Experts discuss how to create unique tea blends by combining high quality ingredients and liquid flavorings.
07:27 - 09:22 (01:55)
Summary
Experts discuss how to create unique tea blends by combining high quality ingredients and liquid flavorings.
ChapterThe Potential of Tea in Starbucks
Episode#156 - David Segal Talks Building a 9-Figure Tea Business, Decommoditizing Boring Products & The Future of Retail
PodcastMy First Million
Starbucks acquired Tivana for $600 million but the tea brand did not do well with the coffee giant.
09:22 - 10:08 (00:45)
Summary
Starbucks acquired Tivana for $600 million but the tea brand did not do well with the coffee giant. Tivana stores were shut down and the tea sales were sold out of Starbucks stores only.
ChapterThe Potential of Tea in Starbucks
Episode#156 - David Segal Talks Building a 9-Figure Tea Business, Decommoditizing Boring Products & The Future of Retail
PodcastMy First Million
The tea market can be broken down into three types of customers: those who want cheap tea, those who want to become tea hobbyists, and those who want quality but don't need to be tea experts.
10:08 - 10:47 (00:38)
Summary
The tea market can be broken down into three types of customers: those who want cheap tea, those who want to become tea hobbyists, and those who want quality but don't need to be tea experts. There is an opportunity to curate and simplify the tea market to cater to the majority of consumers who want good quality tea without needing a PhD in tea.