Chapter
The Power of a Provocative Name for Your Business
07:54 - 16:19 (08:25)
The co-founder of Big Ass Fans, Carey Smith, shares how the provocative name of his company helped him to generate buzz and increase sales, despite some initial pushback. He emphasizes that in marketing, balance is key.
Clips
The company, now known as Big Ass Fans, was renamed to match the attitude and unique features of its products.
07:54 - 11:21 (03:27)
Summary
The company, now known as Big Ass Fans, was renamed to match the attitude and unique features of its products. Despite some pushback, the name has stuck and become a significant part of the brand's recognition and marketing strategy.
ChapterThe Power of a Provocative Name for Your Business
Episode#28 - Building Big Ass Fans For Big Ass Money
PodcastMy First Million
The founder explains how Big Ass Fans started with creating industrial-sized fans for farmers and factories and expanded to building fans for residential and commercial purposes, which required rebranding their company name and logo due to potential offensiveness.
11:21 - 14:38 (03:16)
Summary
The founder explains how Big Ass Fans started with creating industrial-sized fans for farmers and factories and expanded to building fans for residential and commercial purposes, which required rebranding their company name and logo due to potential offensiveness.
ChapterThe Power of a Provocative Name for Your Business
Episode#28 - Building Big Ass Fans For Big Ass Money
PodcastMy First Million
Recognizing market niches and looking for unfilled problems can help generate sales.
14:38 - 16:19 (01:41)
Summary
Recognizing market niches and looking for unfilled problems can help generate sales. Supercast can help podcasters generate revenue from their audience through recurring payments.