Chapter
The Power of a Strong Brand
41:52 - 49:13 (07:20)
The success of a new venture can be boosted by an established brand that has gained customer loyalty. In the case of Virgin, the founder's actions and innovation have helped the brand become synonymous with quality, while also pushing competitors to improve their own offerings.
Clips
Richard Branson explains that a strong brand helps to launch new products and ventures more easily as customers are more likely to try them based on past positive experiences with the brand.
41:52 - 46:04 (04:11)
Summary
Richard Branson explains that a strong brand helps to launch new products and ventures more easily as customers are more likely to try them based on past positive experiences with the brand.
ChapterThe Power of a Strong Brand
EpisodeE203: Richard Branson: How A Dyslexic Drop-out Built A Billion Dollar Empire.
PodcastThe Diary Of A CEO with Steven Bartlett
Virgin Atlantic's innovation has set a standard for companies, even governmental ones, like British Airways.
46:04 - 49:13 (03:09)
Summary
Virgin Atlantic's innovation has set a standard for companies, even governmental ones, like British Airways. The importance of government's role in encouraging competition is crucial for companies to innovate and progress in today's society, where personal branding has become popular because of social media.