Chapter
The Power of Advertising in Big Tech
18:32 - 27:52 (09:20)
The success of big tech companies is often attributed solely to their technological brilliance, but it's important to recognize the clever psychological insights at the heart of their advertising campaigns.
Clips
The key is to use a bit of humble brag when explaining low prices to customers, and acknowledge an inconsequential weakness to win their trust, rather than allowing them to assume it's too good to be true.
18:32 - 19:37 (01:04)
Summary
The key is to use a bit of humble brag when explaining low prices to customers, and acknowledge an inconsequential weakness to win their trust, rather than allowing them to assume it's too good to be true.
ChapterThe Power of Advertising in Big Tech
Episode#091 - Richard Shotton - Some Very Important Effects In Advertising
PodcastModern Wisdom
The excitement of creating a great marketing campaign can be thrilling, even if it doesn't increase your paycheck.
19:37 - 21:16 (01:39)
Summary
The excitement of creating a great marketing campaign can be thrilling, even if it doesn't increase your paycheck. Crafting the perfect tagline or message that resonates with customers can be a satisfying experience for marketers.
ChapterThe Power of Advertising in Big Tech
Episode#091 - Richard Shotton - Some Very Important Effects In Advertising
PodcastModern Wisdom
The success of Silicon Valley is often credited solely to their technological brilliance, but in reality it comes from clever psychological insights as well, which we are now seeing a swing back towards.
21:16 - 24:53 (03:36)
Summary
The success of Silicon Valley is often credited solely to their technological brilliance, but in reality it comes from clever psychological insights as well, which we are now seeing a swing back towards. There was an overhype of targeting opportunities changing advertising through the rise of data, leading to overclaiming.
ChapterThe Power of Advertising in Big Tech
Episode#091 - Richard Shotton - Some Very Important Effects In Advertising
PodcastModern Wisdom
The presence or absence of a pound sign in a restaurant menu can tell how familiar the owner is with behavioral economics and behavioral science; prices without pound signs look cleaner and more attractive while an increment of 1% on the menu could lead to an extra 5% in sales.
24:54 - 27:52 (02:58)
Summary
The presence or absence of a pound sign in a restaurant menu can tell how familiar the owner is with behavioral economics and behavioral science; prices without pound signs look cleaner and more attractive while an increment of 1% on the menu could lead to an extra 5% in sales.