Chapter
The Power of Cameo Endorsements
14:58 - 18:08 (03:09)
The hosts discuss the impact of Cameo endorsements and how they can increase a person's likability, regardless of the celebrity's fame. However, the true value of the endorsement and the role of money is still up for debate.
Clips
The profitability of paid shoutouts for celebrities on platforms such as Cameo lies in the fact that fans are paying for personalized interactions with their favorite stars, which are often given as gifts.
14:58 - 15:22 (00:23)
Summary
The profitability of paid shoutouts for celebrities on platforms such as Cameo lies in the fact that fans are paying for personalized interactions with their favorite stars, which are often given as gifts. While the monetary gain is significant, the value of forging stronger connections with fans is also important.
ChapterThe Power of Cameo Endorsements
Episode#20 - Reinventing The Autograph
PodcastMy First Million
The co-founder, Martin Blencowe, of the personalized video-sharing site "Cameo" shares about how people perceive receiving a video from a public figure, and how they have had a lot of 2020 Democratic candidates reach out to put the talent of the candidates ahead of the primary.
15:22 - 16:47 (01:25)
Summary
The co-founder, Martin Blencowe, of the personalized video-sharing site "Cameo" shares about how people perceive receiving a video from a public figure, and how they have had a lot of 2020 Democratic candidates reach out to put the talent of the candidates ahead of the primary.
ChapterThe Power of Cameo Endorsements
Episode#20 - Reinventing The Autograph
PodcastMy First Million
The autograph culture has different levels of popularity in different markets around the world, with Bollywood cricket and K-pop being particularly popular.
16:47 - 18:08 (01:20)
Summary
The autograph culture has different levels of popularity in different markets around the world, with Bollywood cricket and K-pop being particularly popular. The rise of social media has also helped in expanding the reach of popular talents beyond their local audiences.