Chapter
The Power of Credibility by Association
00:00 - 39:07 (39:07)
Identifying local influencers is key for small businesses to gain recognition and recommendations in their community. The concept of credibility by association is also prevalent in social media influencer marketing, but it's important to use your platform for good and add value to your audience.
Clips
Identifying local influencers who have sway and building relationships with them over time is a simple but effective way for small businesses to gain more exposure.
00:00 - 39:07 (39:07)
Small Business
Summary
Identifying local influencers who have sway and building relationships with them over time is a simple but effective way for small businesses to gain more exposure. The idea of credibility by association is also used by larger companies through product endorsements and rebranding efforts.