Chapter
The Power of Desire
45:48 - 49:54 (04:05)
The key to creating a viral effect for a product or a person is to create triangles of desire where the product or person is desired by so many others. This is best illustrated by a story of a designer who made sure that her outfits were seen on many women, leading to widespread demand.
Clips
Our desires are often based on what others find desirable and mimetic desire is a powerful tool in marketing.
45:48 - 46:51 (01:03)
Marketing
Summary
Our desires are often based on what others find desirable and mimetic desire is a powerful tool in marketing. Creating a product that is desired by many creates a viral effect and garners attention.
ChapterThe Power of Desire
Episode#383 - Robert Greene - 12 Laws Of Power & Human Nature
PodcastModern Wisdom
The importance of social proof in marketing and seduction is discussed using the example of Coco Chanel's strategy of ensuring women seeing other women wearing her outfits.
46:51 - 49:54 (03:02)
Social Proof
Summary
The importance of social proof in marketing and seduction is discussed using the example of Coco Chanel's strategy of ensuring women seeing other women wearing her outfits.