Chapter
The Power of Endings
38:22 - 44:45 (06:23)
People are more likely to agree with a statement about big lifestyle changes if their age ends in a nine. Adding effort to the design, advertising, labeling, and packaging can create value in people's minds, and there is a small but statistically significant uplift in suicides in America when people's age ends in nine.
Clips
Professor Brian Wansink's experiments show that the design, labeling, and packaging of food items have a significant impact on people's perception and liking for the product, creating value in people's heads.
38:22 - 42:06 (03:44)
Summary
Professor Brian Wansink's experiments show that the design, labeling, and packaging of food items have a significant impact on people's perception and liking for the product, creating value in people's heads.
ChapterThe Power of Endings
Episode#091 - Richard Shotton - Some Very Important Effects In Advertising
PodcastModern Wisdom
The "nine enders" theory suggests that people whose age ends in nine are more likely to make significant life decisions, according to Adam Alter and Hal Hirschfield.
42:06 - 42:48 (00:41)
Summary
The "nine enders" theory suggests that people whose age ends in nine are more likely to make significant life decisions, according to Adam Alter and Hal Hirschfield. However, some people remain skeptical of this theory.
ChapterThe Power of Endings
Episode#091 - Richard Shotton - Some Very Important Effects In Advertising
PodcastModern Wisdom
A study has found that people are more likely to make big lifestyle changes if their age ends in a nine, along with an increased likelihood of first-time marathon runners and men joining certain websites.
42:49 - 44:45 (01:56)
Summary
A study has found that people are more likely to make big lifestyle changes if their age ends in a nine, along with an increased likelihood of first-time marathon runners and men joining certain websites. However, there is a small but statistically significant increase in suicides when people's age ends in nine.