Chapter
The Power of Giving in Building Customer Loyalty
10:33 - 30:28 (19:54)
Tom discusses the difference between connecting people to a brand through giving versus advertising and how it has allowed him to invest in social entrepreneurs. He shares a success story of ArtLifting, the first for-profit art gallery representing homeless artists.
Clips
TOMS Shoes has maintained a successful business over the years, selling millions of shoes and helping kids in need.
10:33 - 15:07 (04:33)
Summary
TOMS Shoes has maintained a successful business over the years, selling millions of shoes and helping kids in need. While the company has not seen significant growth, their connection to a strong mission has sustained their brand and customer loyalty.
ChapterThe Power of Giving in Building Customer Loyalty
Episode736 Blake Mycoskie: TOMS Shoes Founder on Changing Business and the World
PodcastThe School of Greatness
Giving to social causes and organizations can help modern businesses connect with customers on a deeper level than surface-level advertising, creating a lasting impact in society.
15:07 - 23:49 (08:42)
Summary
Giving to social causes and organizations can help modern businesses connect with customers on a deeper level than surface-level advertising, creating a lasting impact in society.
ChapterThe Power of Giving in Building Customer Loyalty
Episode736 Blake Mycoskie: TOMS Shoes Founder on Changing Business and the World
PodcastThe School of Greatness
To transform people out of poverty, providing basic needs like food, shelter, education, and creating jobs is essential.
23:49 - 30:28 (06:39)
Summary
To transform people out of poverty, providing basic needs like food, shelter, education, and creating jobs is essential. By using local materials and eliminating shipping costs, the company discussed in the podcast was successful in creating jobs and becoming more cost-efficient, despite criticisms from opposition.