Chapter
The Power of Music in Advertising
44:46 - 51:12 (06:25)
In this podcast, the host discusses the impact of music on consumer behavior, referencing a naturalistic experiment by Adrian North where different music was played in the wine aisle of a supermarket with only 2% of people attributing their purchase to the music.
Clips
This podcast episode explores the economic reason for targeting people whose age ends in nine when advertising, and discusses how using this bias can give brands a competitive edge in media auctions.
44:46 - 47:01 (02:15)
Summary
This podcast episode explores the economic reason for targeting people whose age ends in nine when advertising, and discusses how using this bias can give brands a competitive edge in media auctions.
ChapterThe Power of Music in Advertising
Episode#091 - Richard Shotton - Some Very Important Effects In Advertising
PodcastModern Wisdom
This episode talks about various concepts in behavioral economics including NineEnders, price, cost, relativity, and the Pratt-Fall effect.
47:01 - 48:20 (01:18)
Summary
This episode talks about various concepts in behavioral economics including NineEnders, price, cost, relativity, and the Pratt-Fall effect. It also discusses an experiment by Adrian North on the influence of music on sales.
ChapterThe Power of Music in Advertising
Episode#091 - Richard Shotton - Some Very Important Effects In Advertising
PodcastModern Wisdom
Marketers should be skeptical of relying solely on customer claims obtained through surveys and focus groups and instead conduct naturalistic experiments to determine customer behavior and preferences.
48:20 - 51:12 (02:51)
Summary
Marketers should be skeptical of relying solely on customer claims obtained through surveys and focus groups and instead conduct naturalistic experiments to determine customer behavior and preferences.