Chapter
The Power of Narrowing Your Focus in Product Development and Marketing
52:50 - 1:00:24 (07:33)
In order to break through the noise with a new product, it's important to focus on owning a category in the minds of 1000 die-hard fans rather than trying to appeal to everyone. Additionally, consistent overdelivery of one or two benefits to your 1000 true fans can lead to strong branding and customer loyalty.
Clips
Jaskey singe: I separate marketing and positioning.
52:50 - 55:40 (02:50)
Summary
Jaskey singe: I separate marketing and positioning.
ChapterThe Power of Narrowing Your Focus in Product Development and Marketing
Episode#213: Fasting vs. Slow-Carb Diet, Top $150 Purchases, Balancing Productivity and Relaxation, and More
PodcastThe Tim Ferriss Show
In this podcast, the speaker suggests owning a category instead of thinking about how to develop a brand by positioning yourself and starting small.
55:41 - 57:34 (01:52)
Summary
In this podcast, the speaker suggests owning a category instead of thinking about how to develop a brand by positioning yourself and starting small. Resources like the "22 Immutable Laws of Marketing" and "Blue Ocean Strategy" are also recommended for breaking through the noise.
ChapterThe Power of Narrowing Your Focus in Product Development and Marketing
Episode#213: Fasting vs. Slow-Carb Diet, Top $150 Purchases, Balancing Productivity and Relaxation, and More
PodcastThe Tim Ferriss Show
The speaker suggests focusing on the intense view instead of the lukewarm many, consistently over-delivering one or two benefits to your one thousand true fans, forgetting branding and making a product for a specific group instead of everyone, and finding or creating another category if you can't be number one or two in a category.
57:34 - 1:00:24 (02:49)
Summary
The speaker suggests focusing on the intense view instead of the lukewarm many, consistently over-delivering one or two benefits to your one thousand true fans, forgetting branding and making a product for a specific group instead of everyone, and finding or creating another category if you can't be number one or two in a category.