Chapter
The Power of Nudges: Encouraging Anti-Littering Behavior
29:57 - 34:58 (05:01)
By adding trash cans in cities and creating social behavior through various public events and programs, such as Texas' adopt a highway program, anti-littering behavior can be encouraged as a form of civic pride.
Clips
The "Don't Mess with Texas" campaign successfully reduced littering in Texas through a creative nudge that emphasized the legal and financial consequences of littering.
29:57 - 32:09 (02:11)
Summary
The "Don't Mess with Texas" campaign successfully reduced littering in Texas through a creative nudge that emphasized the legal and financial consequences of littering. The campaign featured roadside signs with the slogan and information about fines for littering.
ChapterThe Power of Nudges: Encouraging Anti-Littering Behavior
Episode"Nudge" Part 1: A Simple Solution For Littering, Organ Donations and Climate Change
PodcastIf Books Could Kill
Texas was the first state to implement an Adopt-a-Highway program, which has inspired people to take care of their highways as a form of civic pride.
32:09 - 33:47 (01:37)
Summary
Texas was the first state to implement an Adopt-a-Highway program, which has inspired people to take care of their highways as a form of civic pride. By encouraging volunteerism through creative ways of privatizing government services, the amount of trash on the road decreases, in turn reducing littering as people believe fewer people are littering.
ChapterThe Power of Nudges: Encouraging Anti-Littering Behavior
Episode"Nudge" Part 1: A Simple Solution For Littering, Organ Donations and Climate Change
PodcastIf Books Could Kill
The nudge theory is a term that can be used to describe many things.
33:47 - 34:58 (01:11)
Summary
The nudge theory is a term that can be used to describe many things.