Chapter
The Power of Persuasion in Online Marketing
03:14 - 16:35 (13:20)
The host discusses the potential downsides of excessive saturation of opt-ins with an expert in the field of persuasion and influence, and they explore methods of effectively moving people in the direction of a communicator's proposal or recommendation.
Clips
In this podcast episode, the host interviews the author of "Influence: The Psychology of Persuasion," Dr. Robert Cialdini, and discusses the basis for his research and the principles of persuasion that he has discovered and proven through hundreds of peer-reviewed studies.
03:14 - 07:12 (03:58)
Summary
In this podcast episode, the host interviews the author of "Influence: The Psychology of Persuasion," Dr. Robert Cialdini, and discusses the basis for his research and the principles of persuasion that he has discovered and proven through hundreds of peer-reviewed studies.
ChapterThe Power of Persuasion in Online Marketing
EpisodeHow To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164
PodcastThe School of Greatness
The rule of giving back in return is prevalent in all human societies, as it allows for specialization in different areas and creates a network of exchange.
07:12 - 12:26 (05:13)
Summary
The rule of giving back in return is prevalent in all human societies, as it allows for specialization in different areas and creates a network of exchange. Anthropologists have observed that no society fails to train its youth in this rule of not taking without giving.
ChapterThe Power of Persuasion in Online Marketing
EpisodeHow To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164
PodcastThe School of Greatness
The guest shares his experience of feeling indebted to others and wanting to constantly give back to those who have helped him, highlighting the importance of being on the balls of your feet and waiting to help in return.
12:26 - 13:19 (00:53)
Summary
The guest shares his experience of feeling indebted to others and wanting to constantly give back to those who have helped him, highlighting the importance of being on the balls of your feet and waiting to help in return.
ChapterThe Power of Persuasion in Online Marketing
EpisodeHow To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164
PodcastThe School of Greatness
The question arises if there can be too much saturation of giving in the world of online marketing, where every website is trying to get people to opt in or buy something.
13:19 - 16:35 (03:15)
Summary
The question arises if there can be too much saturation of giving in the world of online marketing, where every website is trying to get people to opt in or buy something. Research shows that even small gifts or incentives can create a sense of obligation in the consumer, leading to increased purchases.