Chapter

The Power of Persuasion Through Unity
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1:25:43 - 1:32:53 (07:10)

In the newly expanded version of his book "Influence," Dr. Robert Cialdini introduces the additional principle of unity to his previous six principles of persuasion, based on the latest research including neuroscience. This new principle emphasizes the importance of a shared identity and sense of community in achieving successful persuasion.

Clips
The new and expanded version of the book "Influence" includes an additional principle of unity, which focuses on convincing someone that they share membership in a "we" group, while scarcity is all about showcasing the limited quantity or packaging of something to avoid missing out.
1:25:43 - 1:28:08 (02:25)
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Communication
Summary

The new and expanded version of the book "Influence" includes an additional principle of unity, which focuses on convincing someone that they share membership in a "we" group, while scarcity is all about showcasing the limited quantity or packaging of something to avoid missing out.

Chapter
The Power of Persuasion Through Unity
Episode
How To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164
Podcast
The School of Greatness
In this podcast, the hosts discuss different techniques of persuasion including the rational logical approach and how they can help to facilitate agreement between individuals.
1:28:08 - 1:30:43 (02:34)
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Persuasion
Summary

In this podcast, the hosts discuss different techniques of persuasion including the rational logical approach and how they can help to facilitate agreement between individuals.

Chapter
The Power of Persuasion Through Unity
Episode
How To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164
Podcast
The School of Greatness
This podcast discusses the importance of being conscious of belonging to a "we" community, whether it be at the gym or having shared interests, and how it can lead to support and compromise.
1:30:45 - 1:32:53 (02:08)
listen on Spotify
Community
Summary

This podcast discusses the importance of being conscious of belonging to a "we" community, whether it be at the gym or having shared interests, and how it can lead to support and compromise. It also touches on a newspaper article that analyzed the favorite NFL teams of celebrities.

Chapter
The Power of Persuasion Through Unity
Episode
How To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164
Podcast
The School of Greatness