Chapter
The Power of Persuasion
50:40 - 56:30 (05:49)
The key to successful language is tapping into the three super categories of our brain, which are right or wrong, us and them, and fight or flight, to get people to pay attention regardless of the topic's veracity.
Clips
By manipulating the context, you can change the subjective value of an object or situation.
50:40 - 52:33 (01:53)
Summary
By manipulating the context, you can change the subjective value of an object or situation. This episode explores how context plays a powerful role in persuasion.
ChapterThe Power of Persuasion
Episode#552 - Dr Kevin Dutton - Understanding The Wisdom Of Psychopaths
PodcastModern Wisdom
The brain has evolved three super categories - us and them, right and wrong, and fight or flight - which can be used to tap into people's emotions and persuade them, regardless of whether the argument is right or wrong.
52:33 - 55:26 (02:52)
Summary
The brain has evolved three super categories - us and them, right and wrong, and fight or flight - which can be used to tap into people's emotions and persuade them, regardless of whether the argument is right or wrong.
ChapterThe Power of Persuasion
Episode#552 - Dr Kevin Dutton - Understanding The Wisdom Of Psychopaths
PodcastModern Wisdom
A discussion on how framing language to press ancient super category buttons such as fight, flight, us, and them can be used to get people to pay attention to political messages, even if they're right or wrong.
55:26 - 56:30 (01:04)
Summary
A discussion on how framing language to press ancient super category buttons such as fight, flight, us, and them can be used to get people to pay attention to political messages, even if they're right or wrong. The speaker uses Trump's slogan "Make America great again" as an example.