Chapter
The Power of Podcast Advertising
06:09 - 12:44 (06:35)
This podcast host has found a way to monetize his show by selling his own products, as opposed to using traditional advertising methods. This tactic is possible because of the trust that listeners have developed with him, making sales easier.
Clips
Podcast advertising is a lucrative tool because the level of trust developed between the listener and the podcaster is unique.
06:09 - 12:44 (06:35)
podcast advertising
Summary
Podcast advertising is a lucrative tool because the level of trust developed between the listener and the podcaster is unique. The tactic of integrating advertising into the content, known as native advertising, is becoming more common.