Chapter
The Power of Proof in Influencing Purchasing Decisions
15:05 - 18:29 (03:23)
Having real-life proof of delivering a service, such as a self-published or best-selling book, is more influential in purchasing decisions than the number of followers or other factors. Recommendations from trusted individuals also play a major role in deciding whether to hire, date, or buy from someone.
Clips
Having a best-selling book, especially in the New York Times or Wall Street Journal, can provide real-life proof of your service and significantly impact consumer purchasing decisions, according to a survey.
15:05 - 18:29 (03:23)
Best-Selling Books
Summary
Having a best-selling book, especially in the New York Times or Wall Street Journal, can provide real-life proof of your service and significantly impact consumer purchasing decisions, according to a survey. Recommendations from trusted sources, including those who have read and recommend a best-selling book, greatly influence decisions to hire, date, and buy from someone.