Chapter
The Power of Removing Friction in Changing Behavior
23:37 - 1:02:05 (38:27)
Removing even the smallest friction can have a significant impact on behavior change. It is essential to identify and eliminate barriers to encourage people to act in a certain way.
Clips
A group of psychologists recruited over 100 educational experts to predict which of three different scenarios would lead to the highest sign-up rate for a service, but found that their predictions were not always accurate.
23:37 - 31:45 (08:07)
Summary
A group of psychologists recruited over 100 educational experts to predict which of three different scenarios would lead to the highest sign-up rate for a service, but found that their predictions were not always accurate.
ChapterThe Power of Removing Friction in Changing Behavior
Episode#592 - Richard Shotton - 8 Fascinating Psychological Biases
PodcastModern Wisdom
The smallest changes in an individual's environment can have a big impact on behavior.
31:45 - 36:53 (05:07)
Summary
The smallest changes in an individual's environment can have a big impact on behavior. By leveraging behavioral economics, companies and individuals can make better decisions and see significant results.
ChapterThe Power of Removing Friction in Changing Behavior
Episode#592 - Richard Shotton - 8 Fascinating Psychological Biases
PodcastModern Wisdom
If you want to change behavior and increase usage, removing friction is key.
36:53 - 1:02:05 (25:11)
Summary
If you want to change behavior and increase usage, removing friction is key. However, Norton and Ariely argue that adding friction can increase product perception as the more effort someone goes through to obtain a product, the more they appreciate it.