Chapter
The Power of Social Norms
48:07 - 55:01 (06:54)
The way we frame our message about societal behaviors can influence how people respond to it. Highlighting outlier behaviors can lead people to believe the behavior is more common and acceptable than it actually is.
Clips
By fixating on negative behaviors in society, we risk making these actions seem commonplace, leading to an increase in their occurrence.
48:07 - 53:18 (05:11)
Society
Summary
By fixating on negative behaviors in society, we risk making these actions seem commonplace, leading to an increase in their occurrence. This can be dangerous, as it normalizes anti-social behavior and removes a sense of transgression.
ChapterThe Power of Social Norms
Episode#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
PodcastModern Wisdom
In Sweden, speed cameras not only fine drivers breaking the speed limit, but also enter those going below the recommended speed into a lottery.
53:18 - 55:01 (01:43)
Sweden
Summary
In Sweden, speed cameras not only fine drivers breaking the speed limit, but also enter those going below the recommended speed into a lottery. Additionally, Sweden experimented with incentivizing receipt collection through a program, rather than paying a division of people to enforce it.