Chapter
The Power of Social Proof in Branding
27:52 - 33:22 (05:29)
The podcast discusses how brands use social proof and customer behavior to shape their marketing strategy, with examples such as Apple's white earbuds and the classic nightclub trick of building up a queue outside.
Clips
The nightlife industry is a wild west industry with no actual protection of intellectual property and where everything is up for grabs, making it challenging for entrepreneurs to succeed.
27:52 - 29:42 (01:49)
Nightlife Industry
Summary
The nightlife industry is a wild west industry with no actual protection of intellectual property and where everything is up for grabs, making it challenging for entrepreneurs to succeed.
ChapterThe Power of Social Proof in Branding
Episode#091 - Richard Shotton - Some Very Important Effects In Advertising
PodcastModern Wisdom
Apple's brilliant use of social proof was seen in their advertising campaigns focusing on their bright white earphones or chart advertising, creating a virtuous circle and making it more appealing to customers.
29:42 - 33:22 (03:39)
Apple
Summary
Apple's brilliant use of social proof was seen in their advertising campaigns focusing on their bright white earphones or chart advertising, creating a virtuous circle and making it more appealing to customers. This approach is similar to the classic nightclub trick of building up a queue outside.