Chapter
The Power of Suggestion and Misinformation
00:58 - 05:46 (04:48)
Psychologist and author, Richard Wiseman, discusses the power of suggestion and misinformation, citing a study in which nurses were told to administer a drug in larger doses than were safe. He explains how misinformation can affect our perceptions, even with something as simple as a singing competition.
Clips
Chris Marr speaks with Richard Shotton, author of The Choice Factory, and founder of Astro 10, about advertising psychology and the "nine-enders" term, which is explained in detail throughout the episode.
00:58 - 02:02 (01:04)
Summary
Chris Marr speaks with Richard Shotton, author of The Choice Factory, and founder of Astro 10, about advertising psychology and the "nine-enders" term, which is explained in detail throughout the episode.
ChapterThe Power of Suggestion and Misinformation
Episode#091 - Richard Shotton - Some Very Important Effects In Advertising
PodcastModern Wisdom
A psychologist conducted an experiment in the 1960s to study the impact of authority, where nurses were instructed to give patients a fake medicine, Astro 10, with warning labels indicating not to exceed 10mg dosage, despite the verbal instruction to give 100mg, revealing the power of authority figures in changing people's behavior.
02:02 - 04:30 (02:28)
Summary
A psychologist conducted an experiment in the 1960s to study the impact of authority, where nurses were instructed to give patients a fake medicine, Astro 10, with warning labels indicating not to exceed 10mg dosage, despite the verbal instruction to give 100mg, revealing the power of authority figures in changing people's behavior.
ChapterThe Power of Suggestion and Misinformation
Episode#091 - Richard Shotton - Some Very Important Effects In Advertising
PodcastModern Wisdom
The Pratt Fall Effect is the idea that we prefer people or products who exhibit a flaw.
04:30 - 05:46 (01:15)
Summary
The Pratt Fall Effect is the idea that we prefer people or products who exhibit a flaw. Studies have shown that people find contestants more appealing when they exhibit a flaw alongside an amazing performance.