Chapter
The Power of the Peak End Rule for Creating Memorable Experiences
58:48 - 1:03:15 (04:27)
The peak end rule suggests that people disproportionately remember the best or worst moments of an experience and the final moment. This concept can be applied to anyone creating a custom experience to ensure that it is memorable and effective.
Clips
The feeling of uncertainty can be difficult to tolerate and can lead to anxiety and frustration.
58:48 - 1:00:11 (01:23)
Psychology
Summary
The feeling of uncertainty can be difficult to tolerate and can lead to anxiety and frustration. In this episode, the host uses the example of waiting for a train to explain why we struggle with uncertainty.
ChapterThe Power of the Peak End Rule for Creating Memorable Experiences
Episode#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
PodcastModern Wisdom
The peak end rule, which describes how we remember experiences by their best or worst moments, is a useful concept for designing positive, memorable experiences.
1:00:11 - 1:03:15 (03:04)
Peak End Rule
Summary
The peak end rule, which describes how we remember experiences by their best or worst moments, is a useful concept for designing positive, memorable experiences.