Chapter
The Pricing Curve of a Subscription Service
28:15 - 34:00 (05:45)
The speaker discusses how they priced a subscription service, with the majority of consumers willing to pay between $300-$400 a month.
Clips
During an internal pricing survey, a majority of customers were willing to pay around $300-$400 per month for a flat lead service rate.
28:15 - 30:24 (02:09)
Lead Services
Summary
During an internal pricing survey, a majority of customers were willing to pay around $300-$400 per month for a flat lead service rate. This allowed for cash flow of the acquisition and provided an opportunity to make upfront cash on day one.
ChapterThe Pricing Curve of a Subscription Service
EpisodeFrom Sleeping on Gym Floors to $100M with Alex Hormozi
PodcastMy First Million
Alex made a wrong business decision in selling supplements, as he believed it could fetch him a hundred million dollars.
30:24 - 34:00 (03:35)
Business
Summary
Alex made a wrong business decision in selling supplements, as he believed it could fetch him a hundred million dollars. However, they ended up being low margin products for the gyms.