Chapter
The Profitability of Marketing to Middle-Aged Moms
13:52 - 16:37 (02:44)
Middle-aged moms are one of the most profitable demographics to get on your side in the world of marketing.
Clips
Middle-aged moms are a profitable demographic for TV shows like Dr. Phil and Dr. Oz, with their audience mainly consisting of this group.
13:52 - 14:33 (00:40)
Summary
Middle-aged moms are a profitable demographic for TV shows like Dr. Phil and Dr. Oz, with their audience mainly consisting of this group. This is due to their control over a significant amount of money.
ChapterThe Profitability of Marketing to Middle-Aged Moms
EpisodePart One: Dr. Phil Is Even Worse Than You Think And You Probably Think He Sucks
PodcastBehind the Bastards
This episode discusses the topic of accurately describing the target audience of a particular show without making negative statements.
14:33 - 15:00 (00:27)
Summary
This episode discusses the topic of accurately describing the target audience of a particular show without making negative statements.
ChapterThe Profitability of Marketing to Middle-Aged Moms
EpisodePart One: Dr. Phil Is Even Worse Than You Think And You Probably Think He Sucks
PodcastBehind the Bastards
The speaker humorously discusses how everyone has a grifter they're vulnerable to, whether it's John McAfee or Dr. Phil, acknowledging that middle-aged suburban moms are the primary demographic of the latter.
15:00 - 15:39 (00:38)
Summary
The speaker humorously discusses how everyone has a grifter they're vulnerable to, whether it's John McAfee or Dr. Phil, acknowledging that middle-aged suburban moms are the primary demographic of the latter.
ChapterThe Profitability of Marketing to Middle-Aged Moms
EpisodePart One: Dr. Phil Is Even Worse Than You Think And You Probably Think He Sucks
PodcastBehind the Bastards
The podcast host discusses Lou Perlman, the man behind popular boy bands, who had a talent for knowing exactly what a specific age group of people wanted and how he targeted that vulnerability.
15:39 - 16:37 (00:57)
Summary
The podcast host discusses Lou Perlman, the man behind popular boy bands, who had a talent for knowing exactly what a specific age group of people wanted and how he targeted that vulnerability.