The speaker talks about personal branding and narrates a story about how Tim Ferriss is fiercely protective of his brand.
The speaker tells the story of the first time he met Tim Ferriss while high on morphine after getting a kidney stone, and how he acted obnoxiously in front of him.
Sam Parr recounts his experience meeting Tim Ferriss while under the influence and how they eventually became friends and business partners.
The speaker shares an experience in the office with a client who was very particular with his diet soda cans. He didn't want to be seen walking out with it after their meeting, so the speaker was asked to throw them away.