Chapter
The Psychology Behind the Eyes on Cereal Boxes
02:43 - 06:41 (03:57)
A study found that cereal boxes with characters looking directly at children lead to increased brand loyalty. Additionally, the average gaze on cereal boxes is a downward gaze of about 9.6 degrees.
Clips
A study conducted by Cornell University found that when looking at images on cereal boxes, the downward gaze is an average of 9.6 degrees, meaning the characters on the boxes are not making eye contact with the average adult consumer.
02:43 - 03:58 (01:14)
Summary
A study conducted by Cornell University found that when looking at images on cereal boxes, the downward gaze is an average of 9.6 degrees, meaning the characters on the boxes are not making eye contact with the average adult consumer.
ChapterThe Psychology Behind the Eyes on Cereal Boxes
EpisodeSelects: What's the Deal With Staring?
PodcastStuff You Should Know
Cereal boxes with characters looking into a child's eyes have a 28% brand loyalty compared to boxes without them.
03:58 - 05:19 (01:21)
Summary
Cereal boxes with characters looking into a child's eyes have a 28% brand loyalty compared to boxes without them. This demonstrates the power of the gaze and how even a lifeless cartoon character can influence consumer decisions.
ChapterThe Psychology Behind the Eyes on Cereal Boxes
EpisodeSelects: What's the Deal With Staring?
PodcastStuff You Should Know
Eye contact and staring can have various meanings depending on culture, ranging from intimidation tactics to expressing power, and can make people uncomfortable universally.
05:19 - 06:41 (01:21)
Summary
Eye contact and staring can have various meanings depending on culture, ranging from intimidation tactics to expressing power, and can make people uncomfortable universally.