Chapter
The Psychology of Desire
21:23 - 27:23 (05:59)
The color red can be attractive due to an instinctual response seen in animals, but humans can also question their desires if those around them do not seem to share the same attraction, leading to doubts and uncertainty.
Clips
Edward Bernays, the father of modern advertising, understood the principle of mimesis and the power it held in shaping human desire.
21:23 - 24:22 (02:58)
Advertising
Summary
Edward Bernays, the father of modern advertising, understood the principle of mimesis and the power it held in shaping human desire. His use of attractive women defying a taboo to promote Lucky Strikes in the 1920s illustrates the strong influence of mimetic desire in advertising.
ChapterThe Psychology of Desire
Episode#344 - Luke Burgis - Mimetic Desire: Why Do We Want?
PodcastModern Wisdom
The attraction of the color red is instinctual in humans, just as it is in animals with birds and flowers.
24:22 - 27:23 (03:01)
Psychology
Summary
The attraction of the color red is instinctual in humans, just as it is in animals with birds and flowers. People often doubt themselves when their desires do not align with those of people around them.