Chapter
The Rise and Fall of Bebo
35:56 - 40:15 (04:19)
This episode discusses the early days of social networking site, Bebo, which was founded by Michael Birch and his wife in 2005. They were able to grow the site quickly with the help of viral marketing, but the rise of Facebook ultimately led to Bebo's decline and eventual sale for a fraction of its peak value.
Clips
The design of social apps requires input from both engineers and users in order to ensure that the features are functional and enjoyable to use.
35:56 - 37:19 (01:22)
Summary
The design of social apps requires input from both engineers and users in order to ensure that the features are functional and enjoyable to use. This podcast episode discusses how a young social media user helped to provide valuable feedback on app design decisions.
ChapterThe Rise and Fall of Bebo
EpisodeBillion Dollar Ad Arbitrage: Opportunities Hidden in Plain Sight
PodcastMy First Million
In this episode, the speaker talks about how branding can be more effective than direct marketing and how a good name and association can fuel growth.
37:19 - 38:14 (00:54)
Summary
In this episode, the speaker talks about how branding can be more effective than direct marketing and how a good name and association can fuel growth.
ChapterThe Rise and Fall of Bebo
EpisodeBillion Dollar Ad Arbitrage: Opportunities Hidden in Plain Sight
PodcastMy First Million
The host talks about how to make an app go viral, sharing a story of someone who paid a few thousand dollars to get hundreds of thousands of downloads and the number one rank on the app store charts.
38:14 - 40:15 (02:01)
Summary
The host talks about how to make an app go viral, sharing a story of someone who paid a few thousand dollars to get hundreds of thousands of downloads and the number one rank on the app store charts.