Chapter
The Rise of Online Craft Communities
14:40 - 18:59 (04:19)
Online craft communities have sprung up on platforms like Instagram, YouTube and TikTok during the pandemic, fuelled by nostalgia, therapeutic benefits and the trend for oddly satisfying content. More premium or niche products tend to have better churn than more mainstream offerings.
Clips
The possibility of Hallmark stores' ownership by a company involved in the quilting game is discussed in this podcast episode.
14:40 - 16:11 (01:31)
Summary
The possibility of Hallmark stores' ownership by a company involved in the quilting game is discussed in this podcast episode.
ChapterThe Rise of Online Craft Communities
EpisodePatrick Campbell: The Billion $ Quilting Industry And Using Spy Secrets To Gain A Competitive Edge
PodcastMy First Million
The trend of oddly satisfying and nostalgic hobbies has been on the rise, combining therapeutic benefits with a sense of nostalgia.
16:12 - 17:42 (01:29)
Summary
The trend of oddly satisfying and nostalgic hobbies has been on the rise, combining therapeutic benefits with a sense of nostalgia. This trend has resulted in unique businesses offering stacked cocktails and handmade quilts made out of children's clothes.
ChapterThe Rise of Online Craft Communities
EpisodePatrick Campbell: The Billion $ Quilting Industry And Using Spy Secrets To Gain A Competitive Edge
PodcastMy First Million
Older audiences in middle America show the highest loyalty and engagement, while niche audiences tend to have a higher churn rate with premium products.
17:42 - 18:59 (01:17)
Summary
Older audiences in middle America show the highest loyalty and engagement, while niche audiences tend to have a higher churn rate with premium products. This is a crucial lesson for businesses looking to sell products to certain demographics.