Chapter
The Rise of Social Influencers
1:42:30 - 1:49:52 (07:22)
Maker Studios co-founder Lisa Donovan discusses how her company hires social influencers as employees to create and distribute online video content that is more powerful than traditional ads on TV screens.
Clips
The hosts share about their early brand deals when they started their YouTube channel, including promoting "Sing for Your Beef" campaign for A1 Steak Sauce and Sanyo Zacti camera.
1:42:30 - 1:44:22 (01:52)
Summary
The hosts share about their early brand deals when they started their YouTube channel, including promoting "Sing for Your Beef" campaign for A1 Steak Sauce and Sanyo Zacti camera. They discuss how influencer marketing used to be forward thinking and unheard of eight years ago.
ChapterThe Rise of Social Influencers
Episode#170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views
PodcastThe Tim Ferriss Show
Social influencers like YouTubers have a significant impact as marketers and advertisers realize that their influence is more powerful than ads on TV or movies.
1:44:22 - 1:49:52 (05:30)
Summary
Social influencers like YouTubers have a significant impact as marketers and advertisers realize that their influence is more powerful than ads on TV or movies. They can trade their YouTube videos like commodities and give specific analytics to advertisers, making their content more valuable.