Chapter
The Role of Media in Politics
The transcript explains how media has the power to market a political candidate like a product, with individuals jockeying for social and financial position with the candidates during events. The text also highlights the media's preference for certain candidates they believe will bring the highest rise in public markets.
Clips
The importance of marketing in politics is highlighted through a quote from Joe Kennedy, where he compares marketing political candidates to marketing consumer products like soap flakes.
07:02 - 10:08 (03:05)
Summary
The importance of marketing in politics is highlighted through a quote from Joe Kennedy, where he compares marketing political candidates to marketing consumer products like soap flakes. The media and public's desire to align with successful candidates is also discussed.