Chapter
The science of memory
03:59 - 09:40 (05:41)
Research has found that people are more likely to remember rare items on a list when given a limited amount of time to learn it, and that applies to both letters and numbers.
Clips
Gangs in the favelas of Rio de Janeiro have enforced a lockdown from 8 p.m. every night, citing concerns about the coronavirus outbreak.
03:59 - 05:46 (01:46)
Summary
Gangs in the favelas of Rio de Janeiro have enforced a lockdown from 8 p.m. every night, citing concerns about the coronavirus outbreak.
ChapterThe science of memory
Episode#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
PodcastModern Wisdom
A study by pediatrician psychologist Hedwig von Restorf found that when given long lists of letters and numbers, people are more likely to remember the rare ones.
05:46 - 08:19 (02:33)
Summary
A study by pediatrician psychologist Hedwig von Restorf found that when given long lists of letters and numbers, people are more likely to remember the rare ones. This phenomenon is known as the von Restorf effect.
ChapterThe science of memory
Episode#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
PodcastModern Wisdom
According to data from Lumen, only 9% of digital ads receive a viewing time of more than a second, emphasizing the importance of distinctive and well-placed placement of ads.
08:19 - 09:40 (01:21)
Summary
According to data from Lumen, only 9% of digital ads receive a viewing time of more than a second, emphasizing the importance of distinctive and well-placed placement of ads. The metric of placement tends to be overlooked in programmatic advertising which works to automate the buying, placing and optimizing of digital ad inventory.